As Sweden prepares its national AI strategy for 2026, TRYs latest AI report reveals what separates the 8% who lead transformation from the 92% still waiting, and why the answer has less to do with technology and more to do with leadership, strategy, and putting people back in control
TRY Stockholm combines creative excellence with technical innovation to drive measurable business results. The agency's unique position in the Nordic market stems from its deep understanding of regional brand dynamics, combined with cutting-edge technology solutions and a proven methodology for cross-border brand success.
Is artificial intelligence both a catalyst for creativity and an economic growth engine? TRY presents key findings from a new, curated AI report developed in collaboration with experts from both business and society. We explore how AI actually works, what democratic implications the technology brings, and how it's already changing our everyday lives.
