TRY Stockholm and ABBY.WORLD joins forces to form a Nordic powerhouse ✻ Read more

TRY Stockholm and ABBY.WORLD joins forces to form a Nordic powerhouse ✳ Read moreTRY Stockholm and ABBY.WORLD joins forces to form a Nordic powerhouse ✳ Read moreTRY Stockholm and ABBY.WORLD joins forces to form a Nordic powerhouse ✳ Read moreTRY Stockholm and ABBY.WORLD joins forces to form a Nordic powerhouse ✳ Read moreTRY Stockholm and ABBY.WORLD joins forces to form a Nordic powerhouse ✳ Read moreTRY Stockholm and ABBY.WORLD joins forces to form a Nordic powerhouse ✳ Read moreTRY Stockholm and ABBY.WORLD joins forces to form a Nordic powerhouse ✳ Read moreTRY Stockholm and ABBY.WORLD joins forces to form a Nordic powerhouse ✳ Read more
TRY Stockholm and ABBY.WORLD joins forces to form a Nordic powerhouse ✳ Read moreTRY Stockholm and ABBY.WORLD joins forces to form a Nordic powerhouse ✳ Read moreTRY Stockholm and ABBY.WORLD joins forces to form a Nordic powerhouse ✳ Read moreTRY Stockholm and ABBY.WORLD joins forces to form a Nordic powerhouse ✳ Read moreTRY Stockholm and ABBY.WORLD joins forces to form a Nordic powerhouse ✳ Read moreTRY Stockholm and ABBY.WORLD joins forces to form a Nordic powerhouse ✳ Read moreTRY Stockholm and ABBY.WORLD joins forces to form a Nordic powerhouse ✳ Read moreTRY Stockholm and ABBY.WORLD joins forces to form a Nordic powerhouse ✳ Read more

TRY Stockholm × Emfas: The product content crisis costing you conversions


Fashion brands struggle with product data quality—inconsistent descriptions, missing attributes, and hours of manual catalog work. Every poorly written product page is a lost sale. Every missing size chart is an abandoned cart.

Emfas integrates directly with platforms like Centra, offering retailers AI-driven workflows to streamline catalog management. No more copy-pasting. No more guesswork. Just perfect product content, automatically generated from your Centra attributes.

Fashion brands struggle with product data quality—inconsistent descriptions, missing attributes, and hours of manual catalog work. Every poorly written product page is a lost sale. Every missing size chart is an abandoned cart.

Emfas integrates directly with platforms like Centra, offering retailers AI-driven workflows to streamline catalog management. No more copy-pasting. No more guesswork. Just perfect product content, automatically generated from your Centra attributes.

Brands we're proud to work with.

01

From product attributes to compelling stories

TRY Stockholm and Emfas share a vision: making e-commerce operations as smooth as the customer experience. Emfas generates on-brand product content for your entire catalog instantly—turning basic Centra product data into rich, SEO-optimized descriptions that sell.

How it works: Pull product attributes directly from Centra. Emfas AI understands your brand voice, product specifications, and market positioning. In seconds, it generates descriptions that feel handcrafted—because they're trained on your specific guidelines and tone.

TRY Stockholm and Emfas share a vision: making e-commerce operations as smooth as the customer experience. Emfas generates on-brand product content for your entire catalog instantly—turning basic Centra product data into rich, SEO-optimized descriptions that sell.

How it works: Pull product attributes directly from Centra. Emfas AI understands your brand voice, product specifications, and market positioning. In seconds, it generates descriptions that feel handcrafted—because they're trained on your specific guidelines and tone.

02

Already transforming catalogs for our clients

Our clients trust Emfas to power their product content at scale. Stronger, Dedicated Brand, and Swims all use Emfas to automatically generate compelling product descriptions directly from their Centra data.

See it live: Experience how Emfas-powered descriptions work on Stronger, Dedicated Brand, and Swims—all seamlessly integrated through our Centra implementations.

Our clients trust Emfas to power their product content at scale. Stronger, Dedicated Brand, and Swims all use Emfas to automatically generate compelling product descriptions directly from their Centra data.

See it live: Experience how Emfas-powered descriptions work on Stronger, Dedicated Brand, and Swims—all seamlessly integrated through our Centra implementations.

03

What Emfas delivers through Centra

  • Automatically fix SEO issues across your product catalog

  • Enforce brand guidelines across all content

  • Manage and sync content across all your markets effortlessly

  • Generate descriptions in multiple languages from one source

  • Update entire collections in minutes, not weeks

Headless commerce shouldn't feel complicated. Emfas works seamlessly with our Centra implementations:

  • Direct sync with Centra product attributes

  • Automatic content generation on product creation

  • Bulk updates for seasonal collections

  • Multi-language support for international markets

  • Brand voice training specific to your guidelines

04

Scale your catalog without scaling your team

Real growth happens in the months and years after go-live—that's where TRY works as a proactive partner. With Emfas, we continuously refine your content strategy, train the AI on new collections, and ensure every product launches with perfect descriptions.

Let's automate your catalog management

Stop wasting time on repetitive content tasks. Start focusing on what makes your brand unique.

Learn more about Emfas

Real growth happens in the months and years after go-live—that's where TRY works as a proactive partner. With Emfas, we continuously refine your content strategy, train the AI on new collections, and ensure every product launches with perfect descriptions.


Let's automate your catalog management

Stop wasting time on repetitive content tasks. Start focusing on what makes your brand unique.

Learn more about Emfas

Real growth happens in the months and years after go-live—that's where TRY works as a proactive partner. With Emfas, we continuously refine your content strategy, train the AI on new collections, and ensure every product launches with perfect descriptions.

Let's automate your catalog management

Stop wasting time on repetitive content tasks. Start focusing on what makes your brand unique.

Learn more about Emfas

Our Design Awards

Swedish Design Award Nominated

Stronger

2025

Swedish Design Award Nominated

Dedicated

2025

Swedish Design Award Gold

Mini Rodini

2024

Swedish Design Award Nominated

EQPE

2024

Swedish Design Award Nominated

Röhnisch

2024

German Design Award Gold

OAS

2024

Swedish Design Award Silver

OAS

2022