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TRY Stockholm × Algolia: The search problem costing you 30% of your revenue


Studies show that implementing AI-powered search and recommendation systems can improve conversion rates by up to 30%. But most fashion brands are stuck with basic search that doesn't understand style, intent, or context.

Shoppers are no longer just searching—they're expressing themselves. Instead of typing "red dress," they're saying, "I need a statement piece for a wedding after-party" . Your search needs to understand the difference.

Algolia powers over 18,000 businesses with AI-native search and discovery that actually understands fashion.

Studies show that implementing AI-powered search and recommendation systems can improve conversion rates by up to 30%. But most fashion brands are stuck with basic search that doesn't understand style, intent, or context.

Shoppers are no longer just searching—they're expressing themselves. Instead of typing "red dress," they're saying, "I need a statement piece for a wedding after-party" . Your search needs to understand the difference.

Algolia powers over 18,000 businesses with AI-native search and discovery that actually understands fashion.

Brands we're proud to work with.

01

From keyword matching to style understanding

TRY Stockholm and Algolia share a belief: search should feel like magic. Whether it's a "puffer coat" or "rain jacket," our algorithms understand, even the nuances of natural language—turning frustrated browsers into confident buyers.

The complete Algolia suite:

  • AI Search & Browse: Lightning-fast search that understands intent, not just keywords

  • AI Recommendations: Personalized suggestions at every touchpoint

  • Merchandising Studio: No-code tools for your team to control the experience

  • Visual Search: Let customers search with images, not words

TRY Stockholm and Algolia share a belief: search should feel like magic. Whether it's a "puffer coat" or "rain jacket," our algorithms understand, even the nuances of natural language—turning frustrated browsers into confident buyers.

The complete Algolia suite:

  • AI Search & Browse: Lightning-fast search that understands intent, not just keywords

  • AI Recommendations: Personalized suggestions at every touchpoint

  • Merchandising Studio: No-code tools for your team to control the experience

  • Visual Search: Let customers search with images, not words

02

Already transforming search for our clients

Our clients leverage Algolia's capabilities in different ways:

Full suite implementation: Miss Mary uses the complete Algolia platform—search, recommendations, and merchandising—to create a seamless discovery experience across their entire catalog.

Targeted solutions: Astrid Lindgren focuses on Algolia's search capabilities for their products and content, proving that even specific implementations can transform customer experience.

Our clients leverage Algolia's capabilities in different ways:

Full suite implementation: Miss Mary uses the complete Algolia platform—search, recommendations, and merchandising—to create a seamless discovery experience across their entire catalog.

Targeted solutions: Astrid Lindgren focuses on Algolia's search capabilities for their products and content, proving that even specific implementations can transform customer experience.

03

The features that drive results

Our deep Algolia integration includes:

Search capabilities:

  • Natural language understanding for fashion-specific queries

  • Visual search allows customers to upload an image and instantly find similar styles, colors, or designs

  • Typo tolerance and synonym management

  • Multi-language support with fashion context

Recommendation features:

  • Related Products: Shows shoppers products that complement their current selection

  • Looking Similar: Uses image recognition technology to identify related items

  • Trending Items: Showcases the hottest products in your catalog

  • Personalized homepage carousels

Merchandising tools:

  • Smart Groups put the power of product curation into the hands of fashion merchandisers

  • Dynamic category pages based on AI insights

  • A/B testing for search results

  • Real-time analytics dashboard

04

Built for fashion, powered by AI

Headless commerce shouldn't feel complicated. We've integrated Algolia deeply into our technology stack:

  • Most recommendation requests will take from 1 to 20 milliseconds to process

  • Pre-built components for instant deployment

  • Fashion-specific AI training for style understanding

  • Seamless integration with your existing catalog


Headless commerce shouldn't feel complicated. We've integrated Algolia deeply into our technology stack:

  • Most recommendation requests will take from 1 to 20 milliseconds to process

  • Pre-built components for instant deployment

  • Fashion-specific AI training for style understanding

  • Seamless integration with your existing catalog

Headless commerce shouldn't feel complicated. We've integrated Algolia deeply into our technology stack:

  • Most recommendation requests will take from 1 to 20 milliseconds to process

  • Pre-built components for instant deployment

  • Fashion-specific AI training for style understanding

  • Seamless integration with your existing catalog

05

Scale your discovery, not your complexity

Real growth happens in the months and years after go-live—that's where TRY works as a proactive partner. With Algolia, we continuously optimize your search relevance, refine AI models, and ensure every query leads to conversion.

By acting as the connective intelligence layer between customer data and front-end AI agents, Algolia empowers brands to create shopping experiences that feel as tailored and responsive as an in-store stylist.

Stop losing customers to bad search. Start converting intent into sales.

Learn more about Algolia

Real growth happens in the months and years after go-live—that's where TRY works as a proactive partner. With Algolia, we continuously optimize your search relevance, refine AI models, and ensure every query leads to conversion.

By acting as the connective intelligence layer between customer data and front-end AI agents, Algolia empowers brands to create shopping experiences that feel as tailored and responsive as an in-store stylist.

Stop losing customers to bad search. Start converting intent into sales.

Learn more about Algolia

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