TRY Stockholm × Algolia: The search problem costing you 30% of your revenue
TRY Stockholm × Algolia: The search problem costing you 30% of your revenue
Studies show that implementing AI-powered search and recommendation systems can improve conversion rates by up to 30%. But most fashion brands are stuck with basic search that doesn't understand style, intent, or context.
Shoppers are no longer just searching—they're expressing themselves. Instead of typing "red dress," they're saying, "I need a statement piece for a wedding after-party" . Your search needs to understand the difference.
Algolia powers over 18,000 businesses with AI-native search and discovery that actually understands fashion.
Studies show that implementing AI-powered search and recommendation systems can improve conversion rates by up to 30%. But most fashion brands are stuck with basic search that doesn't understand style, intent, or context.
Shoppers are no longer just searching—they're expressing themselves. Instead of typing "red dress," they're saying, "I need a statement piece for a wedding after-party" . Your search needs to understand the difference.
Algolia powers over 18,000 businesses with AI-native search and discovery that actually understands fashion.
Brands we're proud to work with.
Brands we're proud to work with.
Brands we're proud to work with.
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From keyword matching to style understanding
TRY Stockholm and Algolia share a belief: search should feel like magic. Whether it's a "puffer coat" or "rain jacket," our algorithms understand, even the nuances of natural language—turning frustrated browsers into confident buyers.
The complete Algolia suite:
AI Search & Browse: Lightning-fast search that understands intent, not just keywords
AI Recommendations: Personalized suggestions at every touchpoint
Merchandising Studio: No-code tools for your team to control the experience
Visual Search: Let customers search with images, not words
TRY Stockholm and Algolia share a belief: search should feel like magic. Whether it's a "puffer coat" or "rain jacket," our algorithms understand, even the nuances of natural language—turning frustrated browsers into confident buyers.
The complete Algolia suite:
AI Search & Browse: Lightning-fast search that understands intent, not just keywords
AI Recommendations: Personalized suggestions at every touchpoint
Merchandising Studio: No-code tools for your team to control the experience
Visual Search: Let customers search with images, not words
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Already transforming search for our clients
Our clients leverage Algolia's capabilities in different ways:
Full suite implementation: Miss Mary uses the complete Algolia platform—search, recommendations, and merchandising—to create a seamless discovery experience across their entire catalog.
Targeted solutions: Astrid Lindgren focuses on Algolia's search capabilities for their products and content, proving that even specific implementations can transform customer experience.
Our clients leverage Algolia's capabilities in different ways:
Full suite implementation: Miss Mary uses the complete Algolia platform—search, recommendations, and merchandising—to create a seamless discovery experience across their entire catalog.
Targeted solutions: Astrid Lindgren focuses on Algolia's search capabilities for their products and content, proving that even specific implementations can transform customer experience.
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The features that drive results
Our deep Algolia integration includes:
Search capabilities:
Natural language understanding for fashion-specific queries
Visual search allows customers to upload an image and instantly find similar styles, colors, or designs
Typo tolerance and synonym management
Multi-language support with fashion context
Recommendation features:
Related Products: Shows shoppers products that complement their current selection
Looking Similar: Uses image recognition technology to identify related items
Trending Items: Showcases the hottest products in your catalog
Personalized homepage carousels
Merchandising tools:
Smart Groups put the power of product curation into the hands of fashion merchandisers
Dynamic category pages based on AI insights
A/B testing for search results
Real-time analytics dashboard
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Built for fashion, powered by AI
Headless commerce shouldn't feel complicated. We've integrated Algolia deeply into our technology stack:
Most recommendation requests will take from 1 to 20 milliseconds to process
Pre-built components for instant deployment
Fashion-specific AI training for style understanding
Seamless integration with your existing catalog
Headless commerce shouldn't feel complicated. We've integrated Algolia deeply into our technology stack:
Most recommendation requests will take from 1 to 20 milliseconds to process
Pre-built components for instant deployment
Fashion-specific AI training for style understanding
Seamless integration with your existing catalog
Headless commerce shouldn't feel complicated. We've integrated Algolia deeply into our technology stack:
Most recommendation requests will take from 1 to 20 milliseconds to process
Pre-built components for instant deployment
Fashion-specific AI training for style understanding
Seamless integration with your existing catalog
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Scale your discovery, not your complexity
Real growth happens in the months and years after go-live—that's where TRY works as a proactive partner. With Algolia, we continuously optimize your search relevance, refine AI models, and ensure every query leads to conversion.
By acting as the connective intelligence layer between customer data and front-end AI agents, Algolia empowers brands to create shopping experiences that feel as tailored and responsive as an in-store stylist.
Stop losing customers to bad search. Start converting intent into sales.
Real growth happens in the months and years after go-live—that's where TRY works as a proactive partner. With Algolia, we continuously optimize your search relevance, refine AI models, and ensure every query leads to conversion.
By acting as the connective intelligence layer between customer data and front-end AI agents, Algolia empowers brands to create shopping experiences that feel as tailored and responsive as an in-store stylist.
Stop losing customers to bad search. Start converting intent into sales.
Our Design Awards
Our Design Awards
Our Design Awards
Swedish Design Award Nominated
Stronger
2025
Swedish Design Award Nominated
Stronger
2025
Swedish Design Award Nominated
Stronger
2025
Swedish Design Award Nominated
Dedicated
2025
Swedish Design Award Nominated
Dedicated
2025
Swedish Design Award Nominated
Dedicated
2025
Swedish Design Award Gold
Mini Rodini
2024
Swedish Design Award Gold
Mini Rodini
2024
Swedish Design Award Gold
Mini Rodini
2024
Swedish Design Award Nominated
EQPE
2024
Swedish Design Award Nominated
EQPE
2024
Swedish Design Award Nominated
EQPE
2024
Swedish Design Award Nominated
Röhnisch
2024
Swedish Design Award Nominated
Röhnisch
2024
Swedish Design Award Nominated
Röhnisch
2024
German Design Award Gold
OAS
2024
German Design Award Gold
OAS
2024
German Design Award Gold
OAS
2024
Swedish Design Award Silver
OAS
2022
Swedish Design Award Silver
OAS
2022
Swedish Design Award Silver
OAS
2022



